Case Studies Archive - WPIC Marketing + Technologies

In 2003, PMD Beauty kickstarted a beauty device revolution by democratizing expensive microdermabrasion facials — a minimally invasive procedure that can improve the look of skin by removing the top layer of dead skin cells — and making them available for people at home.

Clearway Law China

Tmall E-commerce

Founded in 2018, Clearway Law connects the public to lawyers by leveraging a website that features information and posts for over 80,000 lawyers in Canada. It then allows the public to leave reviews for those lawyers on its site. This innovative solution was the first of its kind in Canada, and has led to greater transparency across the Canadian legal market.

Vitamix

Tmall E-commerce

Vitamix president and CEO, Jodi Berg, discusses the brand’s success in China thanks to WPIC and Alibaba.

Pela

Tmall E-commerce

After working with Pela on its market entry strategy, WPIC launched Pela in China with a 5-star e-commerce store on Tmall.

Nutraceuticals

E-commerce

The nutraceuticals market in China is booming. Consumers today are taking care of themselves and their families, purchasing products that allow them to live healthier lifestyles — presenting an enormous opportunity for brands.

Spikeball

Tmall E-commerce

WPIC launched Spikeball in China with a 5-star e-commerce store on Tmall. We’re now running various marketing campaigns to spread the word about this new sport in China!

Lottoland

In Q1 2020, Lottoland Ltd., a European-based gaming network approached WPIC Marketing + Technologies about developing and launching a dedicated website for the Japanese market.

Safari Ltd.

JD.com E-commerce

In April 2020, Safari Ltd® approached WPIC and expressed interest in a China market entry for their line of educational, animal-focused Toys that Teach®.

Bellroy

Tmall E-commerce

Started by a team of product designers in Bells Beach in 2009, Bellroy is an Australian accessories brand, specializing in leather goods like wallets, bags, phone cases, and more, that specialize in helping consumers move seamlessly through the world with ease and confidence.

Fruit D’or

Tmall E-commerce

Fruit D’or is a Quebec-based company that specializes in the processing of berries. A Canadian organization that has been in business for over 20 years, they rank first worldwide in growing organic cranberries, and second as an organic wild blueberry processor.

Latitude 28°

Blockchain database

Latitude 28° Produce leans on powerful technology tools like e-commerce, advanced data analysis, augmented reality, and blockchain to allow Australian agro-producers to sell their products to Chinese consumers.

Leading Edge Health

Rakuten e-commerce

Leading Edge Health (LEH) is a Canadian nutritional supplement company that sources, tests and forumulates high-quality nutraceutical products around anti-aging, skincare, men’s and women’s supplements, and more.

Avnet

1688 e-commerce

The organization was particularly interested in enhancing their global B2B e-commerce strategy and expanding their web presence in China to serve small and medium sized businesses inside the market.

Klean Kanteen

Tmall e-commerce

Klean Kanteen approached WPIC with the goal of growing their brand and expanding their product line-up into the Chinese market through e-commerce activation.

Protected: TE connectivity

UX localization

TE Connectivity Corporation engaged WPIC to identify key market intelligence and competitive insights inside the China market. They tasked WPIC with designing and optimizing top “path to purchase” pages for all three of the website’s breakpoints.

Leatherman

Identify the competitive landscape

Leatherman, a leading outdoor tool manufacturer headquartered in the USA considered expanding into the Chinese market and wanted a clear picture of the competitive landscape, as well as the market size and its opportunity within it.

Hunter

Market Research

Hunter Boots, one of the world’s most trendy rainwear brands, was interested in bringing its flagship Wellington boots to the Chinese market to capitalize on growing affluence amongst hundreds of millions of consumers in tier-1 and tier-2 cities, but the company needed to identify the size of the opportunity, in order to determine which SKUs to bring to the market.

Ford-Lincoln

Mobile phone app architecture

Ford-Lincoln wanted to build a Lincoln owner’s mobile phone application for the China market, but was unsure where to begin. So, they tasked WPIC with executing a “define” phase, in order to (1) refine the high-level business requirements and user experience and (2) create detailed functional requirements for the app.

Pantone

Counterfeit Protection and Tmall Ecommerce

Pantone approached WPIC to eliminate black market violators from numerous platforms, including its preferred third party e-commerce space: Tmall.

Lululemon Athletica

Market assessment research

As Lululemon was looking to enter the Chinese market, they did not know what the size of the opportunity was. They were unsure what the main online e-commerce platforms were and what their competitors were doing in China.

TREK

Tmall Design & Development

The Trek team approached WPIC with the dual challenge of building a Tmall store to establish a China presence, and integrating it with their global Hybris ERP system.

Eddie Bauer

Market Insight

WPIC was approached by Eddie Bauer to conduct a thorough market assessment, providing essential insight into the opportunities available in China.

Workday

Legal

Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were shut down for unknown reasons.

Ritchie Bros

Mobility

As Ritchie Bros. embarked on China to launch their first auction, WPIC was approached to drive attendance at auctions & initiate RBA’s China mobility program, as well as activate live auction bidding.

Vancouver Airport

Custom Development

The Vancouver International Airport (YVR) receives the highest amount of direct flights from Mainland China. The YVR intended to keep it this way and required a Chinese website that was localized and had custom functionality to meet Chinese preferences.

USMEF

Social Media

No Facebook, Twitter, Instagram, or Youtube. The social media environment in China is it’s own species and demands a unique approach. United States Meat and Export Federation (USMEF) approached WPIC to accelerate their presence in the China meat market. WPIC built the infrastructure and design and developed a fast loading, bilingual website tailored to target specific market sectors.

Tourism Vancouver

Website Development

China is Vancouver’s largest overseas tourist market, with over 300,000 visitors in 2014 and growing in size, every year. Tourism Vancouver’s mandate was to develop world-class digital assets tailored to its biggest market.

Radiometer

SEO

In China, low-hanging fruit is ripe for the picking. A professional onsite and offsite SEO campaign ensures control of high-traffic keywords before others join the fray.

Openrice

Analytics

For the OpenSnap app to dominate the Chinese app stores, OpenRice required insight and understanding of the Chinese mobile app landscape.

Lectra

Site Implementation

WPIC was approached to implement Lectra’s China microsite amodelforchange.cn within a short time frame.

Honeywell

Improve customer experience

Honeywell utilizes social media campaign attribution through Chinalytics Web Analytics to optimize social media marketing.

Hertz

Increase conversion rate

Hertz uses Chinalytics Web Analytics custom variables to track specific customer data. It implements e-commerce tracking to better understand conversion funnel abandonment generating conversion rate uplift.

Government of BC

Custom Development

British Columbia thrives as a top destination for China investment dollars. Chinese digital marketing plays a huge role in attracting new investors.

Danaher

Enterprise Support

Danaher requested a reworking of their entire China digital program for their operating companies already doing business in China. Convergence, transparency and optimization were top priority for the multi-brand conglomerate.

Arrow

Enterprise Support and Native Ecommerce

Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source.

Beckman Coulter

SEO

1,357,000,000 people in China: SEO continues to play a dominant role in driving massive amounts of traffic. The most popular search engine in China, Baidu, is the first place to market for your business. WPIC was pulled in to run rescue SEO and Web Kaizens for six of Danaher’s Opcos, including Beckman Coulter. WPIC reviewed goals of Beckman Coulter and the structure of the China digital space to various top-level Danaher teams.

Besins Healthcare

Data Scraping

Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets.

Crucial

Tmall Ecommerce

Crucial’s goal was to dominate the China market with an easy to navigate, quick loading site with a custom built Memory Selector.

ARC’TERYX

Counterfeit Protection and Website Development

Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience.

Levi’s

Decrease load times for website

Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve.

BASF

server and structural support

WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC established required documentation, bank accounts, business licenses and tax processes, that ensured timely and seamless transactions.

Ubuntu

Thought leadership and digital community management

In the digital space, content is king. Creating and disseminating content and gathering feedback provide a company with control over how it’s viewed and helps foster community and buy in. Canonical approached WPIC to launch a thought leadership campaign for Ubuntu software and products in China.