WPIC CEO Jacob Cooke Returns to Bloomberg Television
Watch WPIC Co-founder and CEO Jacob Cooke return to Bloomberg Television to discuss t… more
Iconic U.S. Children’s Shoe Brand Stride Rite Steps Up China Expansion with Tmall
This article originally ran on Alizila on May 6, 2021. Stride Rite, the iconic chi… more
The Importance of Creativity in China
In a few short years, creativity has quickly become a key factor in determining a b… more
WPIC Unveils Creative Labs Division
WPIC Creative Labs provides world-class creative and brand strategy services to globa… more
Using SEX in advertising in China
Sex sells. You likely clicked on this blog because the word “SEX” caught your ey… more
Online retail trends in China
Did you know that social commerce sales in China grew by 30% in 2020? It now accounts… more
China E-commerce Accelerator Program: Batch III
Program designed to launch global brands in China in under 30 days, in time for the… more
China’s hottest mobile apps
Did you know that WeChat is one of the world’s largest apps? Or that Pinduoduo’s user… more
Valentines’ Day in China
Did you know that Valentine's day is just one of three different celebrations of roma… more
3 items that sell during Chinese New Year
Chinese New Year is a massive occasion around the world. The festival is celebrat… more