Case Studies Archive | WPIC Marketing + Technologies

Founded in 2018, Clearway Law connects the public to lawyers by leveraging a website that features information and posts for over 80,000 lawyers in Canada. It then allows the public to leave reviews for those lawyers on its site. This innovative solution was the first of its kind in Canada, and has led to greater transparency across the Canadian legal market.

Vitamix

Tmall E-commerce

Vitamix president and CEO, Jodi Berg, discusses the brand’s success in China thanks to WPIC and Alibaba.

Pela

Tmall E-commerce

After working with Pela on its market entry strategy, WPIC launched Pela in China with a 5-star e-commerce store on Tmall.

Nutraceuticals

E-commerce

The nutraceuticals market in China is booming. Consumers today are taking care of themselves and their families, purchasing products that allow them to live healthier lifestyles — presenting an enormous opportunity for brands.

Avnet

1688 e-commerce

The organization was particularly interested in enhancing their global B2B e-commerce strategy and expanding their web presence in China to serve small and medium sized businesses inside the market.

UX localization

TE Connectivity Corporation engaged WPIC to identify key market intelligence and competitive insights inside the China market. They tasked WPIC with designing and optimizing top “path to purchase” pages for all three of the website’s breakpoints.

Mobile phone app architecture

Ford-Lincoln wanted to build a Lincoln owner’s mobile phone application for the China market, but was unsure where to begin. So, they tasked WPIC with executing a “define” phase, in order to (1) refine the high-level business requirements and user experience and (2) create detailed functional requirements for the app.

Workday

Legal

Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were shut down for unknown reasons.

Ritchie Bros

Mobility

As Ritchie Bros. embarked on China to launch their first auction, WPIC was approached to drive attendance at auctions & initiate RBA’s China mobility program, as well as activate live auction bidding.

Case Studies

Clearway Law China

Tmall E-commerce

Vitamix

Tmall E-commerce

Pela

Tmall E-commerce

Nutraceuticals

E-commerce

Avnet

1688 e-commerce

Protected: TE connectivity

UX localization

Ford-Lincoln

Mobile phone app architecture

Workday

Legal

Ritchie Bros

Mobility