La Vie en Rose Tmall amd JD.com E-commerce La Vie en Rose, a leading Canadian lingerie brand, approached WPIC and tasked the team with building out a full service e-commerce presence on China’s most popular third party marketplaces for their brand. Read More
Leatherman Identify the competitive landscape Leatherman, a leading outdoor tool manufacturer headquartered in the USA considered expanding into the Chinese market and wanted a clear picture of the competitive landscape, as well as the market size and its opportunity within it. Read More
Hunter Market Research Hunter Boots, one of the world’s most trendy rainwear brands, was interested in bringing its flagship Wellinfgton boots to the Chinese market to capitalize on growing affluence amongst hundreds of millions of consumers in tier-1 and tier-2 cities, but the company needed to identify the size of the opportunity, in order to determine which SKU’s to bring to the market. Read More
Ford-Lincoln Mobile phone app architecture Ford-Lincoln wanted to build a Lincoln owner’s mobile phone application for the China market, but was unsure where to begin. So, they tasked WPIC with executing a “define” phase, in order to (1) refine the high-level business requirements and user experience and (2) create detailed functional requirements for the app. Read More
Pantone Counterfeit Protection and Tmall Ecommerce Pantone approached WPIC to eliminate black market violators from numerous platforms, including its preferred third party e-commerce space: Tmall. Read More
Lululemon Athletica Market assessment research As Lululemon was looking to enter the Chinese market, they did not know what the size of the opportunity was. They were unsure what the main online e-commerce platforms were and what their competitors were doing in China. Read More
TREK Tmall Design & Development The Trek team approached WPIC with the dual challenge of building a Tmall store to establish a China presence, and integrating it with their global Hybris ERP system. Read More
Eddie Bauer Market Insight WPIC was approached by Eddie Bauer to conduct a thorough market assessment, providing essential insight into the opportunities available in China. Read More
Workday Legal Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were shut down for unknown reasons. Read More
Ritchie Bros Mobility As Ritchie Bros. embarked on China to launch their first auction, WPIC was approached to drive attendance at auctions & initiate RBA’s China mobility program, as well as activate live auction bidding. Read More
Vancouver Airport Custom Development The Vancouver International Airport (YVR) receives the highest amount of direct flights from Mainland China. The YVR intended to keep it this way and required a Chinese website that was localized and had custom functionality to meet Chinese preferences. Read More
USMEF Social Media No Facebook, Twitter, Instagram, or Youtube. The social media environment in China is it’s own species and demands a unique approach. United States Meat and Export Federation (USMEF) approached WPIC to accelerate their presence in the China meat market. WPIC built the infrastructure and design and developed a fast loading, bilingual website tailored to target specific market sectors. Read More
Tourism Vancouver Website Development China is Vancouver’s largest overseas tourist market, with over 300,000 visitors in 2014 and growing in size, every year. Tourism Vancouver’s mandate was to develop world-class digital assets tailored to its biggest market. Read More
Radiometer SEO In China, low-hanging fruit is ripe for the picking. A professional onsite and offsite SEO campaign ensures control of high-traffic keywords before others join the fray. Read More
Openrice Analytics For the OpenSnap app to dominate the Chinese app stores, OpenRice required insight and understanding of the Chinese mobile app landscape. Read More
Lectra Site Implementation WPIC was approached to implement Lectra’s China microsite amodelforchange.cn within a short time frame. Read More
Honeywell Improve customer experience Honeywell utilizes social media campaign attribution through Chinalytics Web Analytics to optimize social media marketing. Read More
Hertz Increase conversion rate Hertz uses Chinalytics Web Analytics custom variables to track specific customer data. It implements e-commerce tracking to better understand conversion funnel abandonment generating conversion rate uplift. Read More
Government of BC Custom Development British Columbia thrives as a top destination for China investment dollars. Chinese digital marketing plays a huge role in attracting new investors. Read More
Danaher Enterprise Support Danaher requested a reworking of their entire China digital program for their operating companies already doing business in China. Convergence, transparency and optimization were top priority for the multi-brand conglomerate. Read More
Arrow Enterprise Support and Native Ecommerce Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source. Read More
Beckman Coulter SEO 1,357,000,000 people in China: SEO continues to play a dominant role in driving massive amounts of traffic. The most popular search engine in China, Baidu, is the first place to market for your business. WPIC was pulled in to run rescue SEO and Web Kaizens for six of Danaher’s Opcos, including Beckman Coulter. WPIC reviewed goals of Beckman Coulter and the structure of the China digital space to various top-level Danaher teams. Read More
Besins Healthcare Data Scraping Strategic decision-making within a vast and evolving market requires robust and accurate data, analyzed and delivered on a timely basis. These are fundamental to successfully pursuing chinese markets. Read More
Crucial Tmall Ecommerce Crucial’s goal was to dominate the China market with an easy to navigate, quick loading site with a custom built Memory Selector. Read More
ARC’TREYX Counterfeit Protection and Website Development Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience. Read More
Levi’s Decrease load times for website Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve. Read More
BASF server and structural support WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC established required documentation, bank accounts, business licenses and tax processes, that ensured timely and seamless transactions. Read More
Ubuntu Thought leadership and digital community management In the digital space, content is king. Creating and disseminating content and gathering feedback provide a company with control over how it’s viewed and helps foster community and buy in. Canonical approached WPIC to launch a thought leadership campaign for Ubuntu software and products in China. Read More
