Chinese website hosted within the firewall needing to offer top load times with minimal data loss as well as legal and technical infrastructure to support e-commerce.
BASF’s goal was to aggressively capture market share in China, but they required a reliable and tested vertical for cross-border transactions.
WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC established required documentation, bank accounts, business licenses and tax processes, that ensured timely and seamless transactions.
BASF’s digital assets, including landing pages and video campaigns, were hosted in China to ensure quick buffering and appropriate bandwidth. Integrating the video to work seamlessly with existing digital platforms and analytical software allowed for capture of robust and reliable consumer data.
Once live, BASF digital assets underwent speed, UX, conversions and stress tests to ensure a seamless consumer journey.
WPIC’s campaign led to a 500% reduction in load times and a spike in unique visits to their online recruitment program within a 25-day timeline. Additionally, WPIC sped up the legal process for ICP applications and registration and YouKu Pro account acquisition, reducing the timeline for the marketing rollout by 30%.
Mobile phone app architecture
Ford-Lincoln wanted to build a Lincoln owner’s mobile phone application for the China market, but was unsure where to begin. So, they tasked WPIC with executing a “define” phase, in order to (1) refine the high-level business requirements and user experience and (2) create detailed functional requirements for the app. MORE
The Vancouver International Airport (YVR) receives the highest amount of direct flights from Mainland China. The YVR intended to keep it this way and required a Chinese website that was localized and had custom functionality to meet Chinese preferences. MORE