SEO continues to play a dominant role in driving massive amounts of traffic in China. The most popular search engine in China, Baidu, is the first place to market your business.
WPIC Marketing + Technologies was engaged to run rescue SEO and web kaizens for six of Danaher’s companies, including Beckman Coulter. WPIC reviewed the goals of Beckman Coulter and the structure of the China digital space to various top-level Danaher teams.
Explaining how SEO and PPC return revenue was important for buy-in amongst the teams. Showing how sales and marketing work together gave clarity when developing lead definitions, closed-loop reporting, and technical concerns. All in all, the SEO keyword brainstorming sessions led to over 1,000 keywords from the Danaher teams.
WPIC then performed keyword analysis for search volume, ranking and competing bidders, identifying low-hanging fruit. A finalized keyword list was developed, along with an action plan to sustain and grow for six months. A 12-month closed-loop bowler was created, so results could be measured objectively and ROI calculated.
This ground-up approach to China SEO pinpoints opportunities and builds synergy between departments.
WPIC was also appointed as vendor for 15 of Danaher’s companies for web infrastructure, design and development, eCommerce, PPC, hosting, Tmall management, and custom CDN development.
server and structural support
WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC established required documentation, bank accounts, business licenses and tax processes, that ensured timely and seamless transactions. MORE
Decrease load times for website
Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve. MORE