Crucial’s goal was to dominate the China market using an easy to navigate, quick-loading site with a custom-built Memory Selector. The Memory Selector enabled customers to locate compatible memory or storage and link the final selection to their Tmall store for convenient payment and delivery options. Crucial approached WPIC Marketing + Technologies to design and deliver this custom payment solution.
A hybrid site allows control over traffic and data while avoiding complexity and cost by using a third-party vendor (such as Tmall) to complete the sale. Customers are familiar with and trust the Tmall platform, thereby increasing the chances of a sale.
Introducing Crucial to the market, positioning the brand appropriately and ensuring high traffic out of the gate were all bottom line elements of the project. The marketing strategy was to drive traffic from Baidu to the Tmall point of sale (POS) page. WPIC built trust via key opinion leaders (KOLs), ratings, community building and engagement and in the end, achieved phenomenal ROI for Crucial.
server and structural support
WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC established required documentation, bank accounts, business licenses and tax processes, that ensured timely and seamless transactions. MORE
Decrease load times for website
Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve. MORE