Initiative

Mobile phone app architecture

Business Problem

Ford-Lincoln wanted to build a Lincoln owner’s mobile phone application for the China market, but was unsure where to begin. So, they tasked WPIC with executing a “define” phase, in order to (1) refine the high-level business requirements and user experience and (2) create detailed functional requirements for the app.

The functionality was complex and required a vehicle finder, customer support, dealer locator, news, roadside assistance, owner’s manual, vehicle service, customer account management, and remote functions. The complexity of this project required an in-depth and technical define phase.


DETAILS

Solution

A project charter was developed to outline procedures to reduce risk and avoid issues. Risk and issue logs, a change request log and a communication plan were set up by WPIC to help manage communications between a large and diverse stakeholder group.

The functional build list (FBL) document was produced, which listed all functional elements needed to produce the app, as well as estimates for the development and/or configuration effort required.

Result

Thanks to the FBL, Ford could confidently plan resources, set timelines and develop marketing strategies for their app that were on time and resulted in minimal waste.

Related Case Studies

Vancouver Airport

Custom Development

The Vancouver International Airport (YVR) receives the highest amount of direct flights from Mainland China. The YVR intended to keep it this way and required a Chinese website that was localized and had custom functionality to meet Chinese preferences. MORE

BASF

server and structural support

WPIC supported BASF’s lightweight digital campaign by providing server and structural support to their marketing rollout. WPIC established required documentation, bank accounts, business licenses and tax processes, that ensured timely and seamless transactions. MORE