Initiative

Hertz approached WPIC Marketing + Technologies to assist in increasing the conversion rate of its online properties in China.

Business Problem

WPIC implemented custom variable tracking and custom e-commerce tracking in China, using our propriety web analytics tool, Chinalytics.


DETAILS

Solution

Hertz utilized custom variables to track specific customer data, including the use of promotion codes, taxes, shipping, and how often extra services such as car seats and GPS were purchased. This allowed the brand to gain a better understanding of conversion funnel abandonment, which generated conversion rate uplift.

Result

Analyzing specific customer data, Hertz implemented advanced segments to measure user behavior and conversion metrics. The company saw outstanding improvements in conversions and gained a comprehensive understanding of its customers’ journey.

Testimonial

“Chinalytics shows us our Chinese consumer buying behavior. That’s a huge benefit in helping us with our key marketing and product decisions. A user-friendly platform with readily available customer support is an added bonus especially when you need the information from comprehensive data insights.”

Digital Marketing Manager, Hertz China

Related Case Studies

Honeywell

Improve customer experience

Honeywell utilizes social media campaign attribution through Chinalytics Web Analytics to optimize social media marketing. MORE

Levi’s

Decrease load times for website

Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve. MORE