Initiative

China is Vancouver’s largest overseas tourist market, with over 300,000 visitors in 2014 and growing in size every year.

Business Problem

Tourism Vancouver’s mandate was to develop world-class digital assets tailored to its biggest market.


DETAILS

Solution

WPIC Marketing + Technologies established the legal framework and IT architecture, built and deployed the website, and optimized and marketed the new website rollout, establishing Tourism Vancouver’s presence in the China digital landscape.

WPIC successfully applied for and registered an ICP number for Tourism Vancouver with China’s Ministry of Information. This enabled the new website to be cloud-hosted behind the Great China Firewall, giving it freedom from blocking and no downtime. In turn, this led to recognition from Baidu, which gives great preference to China-hosted sites, boosting the Tourism Vancouver website to top-three rankings across several search engines.

WPIC designed, developed and deployed a fully localized, best-in-class website with sliders displaying dramatic Vancouver imagery. The mobile responsive site has a full navigation bar and sliders and loads quickly on mobile devices.

With the technical details attended to, WPIC launched a two-tier, onsite and offsite SEO campaign. Coding and other onsite issues were reconciled through consultation with Tourism Vancouver’s site administrator. A slew of highly relevant links was acquired and placed according to a proprietary algorithm.

Result

Finally, WPIC took Tourism Vancouver’s Sina Weibo account in house and quickly increased its following from a few thousand to over 20 thousand, with multiple re-tweets per day, and top rankings for all Sina searches related to Vancouver and Canadian Tourism.

With heightened visibility and quick-loading information for the China market, Tourism Vancouver can continue its drive to maintain and grow its market share for years to come.

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