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Recent Blog Posts

China’s live stream and KOL ecosystem

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China’s live stream and KOL ecosystem An introduction to the most popular marketing tactic in China While Western pop and commercial culture are beginning to take notice of the mobile short-video streaming platform TikTok, its Chinese counterpart, Douyin, already boasts over 400 million daily users.  Although the two platforms are often referred to synonymously, TikTok’s …

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