WPIC Earns 5-Star Tmall Partner Rating from Alibaba

WPIC Marketing + Technologies, the world’s leading APAC e-commerce consultancy, is pleased to announce that its Zhouer Beijing subsidiary has been awarded a 5-star Tmall Partner rating from Alibaba, China’s most popular online marketplace.

Tmall Partner ratings are evaluated on a regular basis by Alibaba, and evaluate China e-commerce trade partners across a number of capabilities, including store operations, brand marketing, consumer operations, channel operations, use of data, and more.

“WPIC Marketing + Technologies is delighted to have received a 5-star rating for its Tmall Partner services,” says Joseph Cooke, Co-founder and President of WPIC Marketing + Technologies. “This recognition from our partners at Alibaba speaks to the innovative, customer-focused solutions that WPIC has built over the past 15 years, as well as our entire team’s commitment to delivering strong results for our clients and delighting their customers.”

2020 has seen WPIC launch a number of different brands on Tmall, including Klean Kanteen, Stride Rite, Bellroy, Betabrand, Patience Fruit & Co., Safari Ltd., and more. Across the Tmall ecosystem, WPIC has launched brands in a variety of product categories this year, including apparel, food and beverage, child / baby / mother, accessories, sporting goods, toys, and several others. 

In addition, 2020 has seen WPIC launch the world’s first China E-commerce Accelerator to help global brands affected by the COVID-19 pandemic enter the Chinese market, as well as the unveiling of a brand new e-commerce campus and a 65,000 sq. ft. warehouse facility.