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Asia House & Home Goods Market

Launch and grow your house and home goods brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Why house and home goods brands trust WPIC

Smart Positioning

We tailor your product story to local behaviour so Asian consumers understand why your brand matters.

Cross-Platform Execution

Tmall, JD, Rakuten, Coupang, Shopee. Every market has its favourites. We know how to make your assortment work wherever the shoppers are.

Creative That Converts

Lifestyle categories live or die on content. Our in-market teams produce visuals and campaigns that fit local taste, not Western assumptions.

Fulfilment Made Simple

Bulky, fragile, oversized, or a nightmare to ship? We’ve handled it all. Warehousing, packaging, returns and compliance are managed in-region.

Data-Driven Category Insights

With Discripto®, our proprietary data engine, we track competitor pricing, category shifts, and keyword trends across APAC’s top platforms.

Solutions to scale your house and home goods brand across Asia

Market Intelligence & Strategy

Market Intelligence & Strategy

Understand evolving home and home goods trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Digital Commerce

Launch, localise, and grow your brand on Tmall Global, Rakuten, Lazada and other key platforms in the region.

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Digital Marketing & Brand Growth

Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

Operations & Compliance

Crossborder shipping, regional warehousing, bulky-item logistics, and regulatory support for appliances and home products.

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Inside Asia’s home and home goods market

Explore insights, case studies, and trends shaping the future of pet care across China, Japan, South Korea, and Southeast Asia.

View all insights
Blog
How Crossborder E-commerce in China Actually Works
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
Blog
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC's CEO Jacob Cooke's insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
Blog
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Explore WPIC's CEO Jacob Cooke's insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
Case Studies
The Perfect Mix – Vitamix
The Perfect Mix – Vitamix
Driving Sales with Locally Tailored Content & Visual Storytelling
Case Studies
Blending Success – Vitamix
Blending Success – Vitamix
Promote Wellness with Everyday Nutrition Made Simple
Blog
How to Nail Brand Name Localisation for the Chinese Market
How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
Blog
Mastering KOL & KOC Influencer Marketing in China 2025
Mastering KOL & KOC Influencer Marketing in China 2025
Discover the dynamic world of Chinese influencer marketing in 2025, from KOL to KOC, and learn how to balance them for maximum brand impact.
Blog
How British Brands are Redefining Luxury in China
How British Brands are Redefining Luxury in China
Blog
Why the D2C Model Reigns Supreme in APAC Expansion
Why the D2C Model Reigns Supreme in APAC Expansion
Discover why a direct-to-consumer strategy outshines working with distributors for brands aiming to conquer the Chinese & Japanese markets.
Case Studies
Frisbee Club – Hydro Flask
Frisbee Club – Hydro Flask
Leverage China's Frisbee Craze to Boost Brand Relevance
Case Studies
BlendJet, Let You Call the Shots
BlendJet, Let You Call the Shots
Building Brand Credibility Among Health-Conscious Young Consumers in China
Case Studies
Vitamix
Vitamix
Developing a Recipe for Success in China
Case Studies
Pela
Pela
Bringing Sustainable Tech Accessories to Digital Consumers in China
Case Studies
Klean Kanteen
Klean Kanteen
Delivering Reusable Water Bottles Direct-to-Consumers in China
Case Studies
Leatherman
Leatherman
Identifying Competitive Landscape in China to Avoid Costly Error

Trusted by global brands

YETI logo
Hydrojug logo
Hydro Fask logo
Owala logo
Klean Kanteen logo
Anova logo
blendjet logo
Facklemann logo
OXO logo
IKEA logo
blendjet logo
Vitamix logo
Arozzi logo
Nordic Ware logo
AutoPets logo
Tasman eco logo
Schumacher Electric logo
Yogasleep logo
Fender logo

Ready to grow your brand in Asia’s house and home goods market?

Book a strategy call