With more than half a billion participants in sports recreation each year, Asia’s market is the next frontier for outdoor and athletic apparel and equipment.

And with the eyes of the world focused on China, Japan, and Southeast Asia, the region’s consumers are incentivized to embrace sports and outdoor activities- make sure your brand is ready to ride that wave.

Lean on WPIC to ensure your organization is positioned effectively to take advantage of the ongoing changes in consumer behavior and the uptick in demand.

Selected clients

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Selected Case Studies


The Trek team approached WPIC with the dual challenge of building a Tmall store to establish a China presence, and integrating it with their global Hybris ERP system. more

Lululemon Athletica

As Lululemon was looking to enter the Chinese market, they did not know what the size of the opportunity was. They were unsure what the main online e-commerce platforms were and what their competitors were doing in China. more

Selected Infographics

Tmall v.s. JD.com

What are the key differences between China's two most popular e-commerce marketplaces… more

Relevant White Papers

Relevant Podcast Episodes