With more than half a billion participants in sports recreation each year, Asia’s market is the next frontier for outdoor and athletic apparel and equipment.
And with the eyes of the world focused on China and Japan, APAC’s consumers are incentivized to embrace sports and outdoor activities- make sure your brand is ready to ride that wave.
Lean on WPIC to ensure your organization is positioned effectively to take advantage of the ongoing changes in consumer behavior and the uptick in demand.
Selected Case Studies
The Trek team approached WPIC with the dual challenge of building a Tmall store to establish a China presence, and integrating it with their global Hybris ERP system. more
As Lululemon was looking to enter the Chinese market, they did not know what the size of the opportunity was. They were unsure what the main online e-commerce platforms were and what their competitors were doing in China. more
Interested in learning more about the world's biggest shopping day? Take a look throu… more
Learn more about China's most popular annual promotional holidays and events, and rea… more
What's the size of the opportunities available to global brands in China's sporting g… more
What are the key differences between China's two most popular e-commerce marketplaces… more