Sports
Sports
With more than half a billion participants in sports recreation each year, Asia’s market is the next frontier for outdoor and athletic apparel and equipment.
And with the eyes of the world focused on China, Japan, and Southeast Asia, the region’s consumers are incentivized to embrace sports and outdoor activities- make sure your brand is ready to ride that wave.
Lean on WPIC to ensure your organization is positioned effectively to take advantage of the ongoing changes in consumer behavior and the uptick in demand.
Selected clients




Table of contents
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Selected Case Studies


Lululemon Athletica
As Lululemon was looking to enter the Chinese market, they did not know what the size of the opportunity was. They were unsure what the main online e-commerce platforms were and what their competitors were doing in China. more
Selected Infographics

11/11 A look back at 2018 Singles’ Day
Interested in learning more about the world's biggest shopping day? Take a look throu… more

11/11 Singles’ day 2019 performance
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, a… more

2019 11/11 Singles’ Day – Behind the scenes
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, a… more

Brand performance on Alibaba’s platform during 2019 11/11 Singles’ Day
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, a… more

China’s most popular annual promotions
Learn more about China's most popular annual promotional holidays and events, and rea… more

Sporting goods and athletics market in China
What's the size of the opportunities available to global brands in China's sporting g… more

JD.com performance during 2019 11/11 Singles’ day
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, a… more

Tmall v.s. JD.com
What are the key differences between China's two most popular e-commerce marketplaces… more

Top performing brands on 2019 11/11 Singles’ Day
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, a… more
Relevant White Papers

Market Growth in China’s Burgeoning Sports Industry
As China’s economy has grown and its population has become more affluent, citizens of… more

When opportunity knocks: Weighing market size against domestic fulfillment
As China’s consumer market grows and further develops, global brands are naturally lo… more
Relevant Podcast Episodes

Tom Parker | Taking Australian Football to China
In this episode of The Negotiation, we interview Tom Parker, Head of China for th… more

Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget
On today's episode of The Negotiation I’m speaking with David Noel and Leif Rogers, P… more