Ensure your organization is adequately prepared to handle the movement of more than 1.5 billion individuals — across land, sea and air — in the 21st century.
Every trip is a data point; and every data point is an opportunity for optimization.
Lean on WPIC’s data to provide you with a three-dimensional blueprint of what’s happening inside the market and get your finger on the pulse of the APAC consumer. Then, build on that to grow your share and improve the customer experience.
Selected Case Studies
Ford-Lincoln wanted to build a Lincoln owner’s mobile phone application for the China market, but was unsure where to begin. So, they tasked WPIC with executing a “define” phase, in order to (1) refine the high-level business requirements and user experience and (2) create detailed functional requirements for the app. more
Hertz uses Chinalytics Web Analytics custom variables to track specific customer data. It implements e-commerce tracking to better understand conversion funnel abandonment generating conversion rate uplift. more
The Vancouver International Airport (YVR) receives the highest amount of direct flights from Mainland China. The YVR intended to keep it this way and required a Chinese website that was localized and had custom functionality to meet Chinese preferences. more