Consumer Apparel

Founded in 2018, Clearway Law connects the public to lawyers by leveraging a website that features information and posts for over 80,000 lawyers in Canada. It then allows the public to leave reviews for those lawyers on its site. This innovative solution was the first of its kind in Canada, and has led to greater transparency across the Canadian legal market.

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Started by a team of product designers in Bells Beach in 2009, Bellroy is an Australian accessories brand, specializing in leather goods like wallets, bags, phone cases, and more, that specialize in helping consumers move seamlessly through the world with ease and confidence.

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Klean Kanteen approached WPIC with the goal of growing their brand and expanding their product line-up into the Chinese market through e-commerce activation.

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Leatherman, a leading outdoor tool manufacturer headquartered in the USA considered expanding into the Chinese market and wanted a clear picture of the competitive landscape, as well as the market size and its opportunity within it.

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Hunter Boots, one of the world’s most trendy rainwear brands, was interested in bringing its flagship Wellington boots to the Chinese market to capitalize on growing affluence amongst hundreds of millions of consumers in tier-1 and tier-2 cities, but the company needed to identify the size of the opportunity, in order to determine which SKUs to bring to the market.

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As Lululemon was looking to enter the Chinese market, they did not know what the size of the opportunity was. They were unsure what the main online e-commerce platforms were and what their competitors were doing in China.

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The Trek team approached WPIC with the dual challenge of building a Tmall store to establish a China presence, and integrating it with their global Hybris ERP system.

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WPIC was approached by Eddie Bauer to conduct a thorough market assessment, providing essential insight into the opportunities available in China.

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Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience.

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Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve.

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