The double 11 shopping festival is by far the biggest shopping event of the year. See below for Alibaba’s final numbers for 2021’s edition of 11/11 Singles’ Day. Total GMV reached $84.54 billion USD!

Alibaba's numbers of the double 11 shopping festival

Want to learn more about the world’s biggest shopping festival?

WPIC is launching an all-new documentary series following the lead-up to China’s 11/11 Singles’ Day, behind the scenes at our facilities in China. Watch the trailer and learn more about the festival here.