A serial entrepreneur, Jacob started WPIC in Beijing in 2004 as an alternative for the many Western organizations frustrated by China\u2019s obstacles to brick and mortar sales. His passion for performance marketing and technical prowess soon garnered a reputation for unmatched ROI on digital marketing campaigns and e-commerce platforms. Having earned a Bachelor\u2019s Degree in Computer Science from Beijing Jiaotong University and as a member of the MIT Sloan School of Management\u2019s Executive Education program focusing on Artificial Intelligence, Jacob is amongst the leaders of China\u2019s online revolution. Described by BRIC Magazine as China\u2019s \u201cGo-To Digital Man,\u201d he is a featured speaker at FT Innovate Asia and a rising influencer in the field of digital advertising in emerging markets. As the driving force behind WPIC\u2019s world-class data, e-commerce solutions and AI technology, Jacob and his team drastically reduce the challenges his clients face in reaching the world\u2019s largest online market.