To successfully grow e-commerce in China, brands need in-depth, real-time reporting metrics to compare and contrast performance between different marketplaces. However, with most leading Western technology companies’ services unavailable — including the market leader, Google Analytics — e-commerce in China and marketplace analytics become increasingly difficult to acquire.
E-Commerce in China
WPIC Marketing + Technologies has the answer: Chinalytics.
WPIC’s custom built, multi-channel dashboard that shows exactly what your customers are doing on which leading platforms, so that you can monitor your success from a world away. With Chinalytics, key e-commerce in China and platform specific analytics are available, including:
- Custom variable tracking
- Social media attribution
- Taxes, shipping, and discount tracking
- Promotion code monitoring