No two markets are the same. But where do the differences lie? Technology capabilities? Customer preferences? Macro consumer patterns? Without proper data, these answers remain imprecise.
One of the largest e-commerce markets in the world, Japan’s consumer tastes vary greatly from their Western peers. To drive revenue and market share for your brand, your company needs in-depth, accurate information regarding buying patterns in Japan.
Japanalytics, WPIC Marketing + Technologies’ custom-developed web analytics platform for Japan, gives you access to consumer insights that are simply not found anywhere else. With best-in-class heat map capabilities, session recordings, forms reports, and limitless, customizable data points, Japanalytics gives you key insights, such as:
- Are your customers visiting your site primarily from mobile or desktop computers?
- What sort of browser are they using?
- How much time are they spending on the site?
- Where did they come from?
You also get full channel attribution in real time, allowing you to optimize your website based on the data you receive.