Effective e-commerce marketing in China and Japan goes well beyond becoming a Tmall Partner and listing products on the country’s various web platforms, allowing you to sell on Tmall and JD.
Revenue-driving success involves a number of crucial business decisions, including:
- Where on these sites will your products appear?
- How will they be featured with respect to your competitors?
- What is the correct product mix, given the market?
- How should your items be priced?
- What sort of promotions are you offering?
In order to sell on Tmall or JD and drive conversions on Asia’s e-commerce platforms, all of these factors, as well as countless others, are vital.
Fortunately, you’ve got an enterprise partner in WPIC with over 15 years of experience in successfully placing some of North America’s most dynamic and recognizable brands on leading Asian e-commerce platforms. Beyond that, WPIC holds long-standing professional relationships with key staff at JD, Tmall, Rakuten, Pinduoduo, Little Red Book and others, which keep us on the cutting edge of the latest e-commerce developments and trends. Count on WPIC to ensure your e-commerce marketing campaigns consistently drive growth.
Sell on Tmall and JD.com
Registration and Store Design
As China’s most visited platforms, marketing on Tmall and JD.com must be at the centre of any e-commerce strategy. Your company’s presence on one, the other, or both, will introduce your brand to hundreds of millions of consumers.
Once data validates the inclusion of China’s leading marketplaces in your e-commerce strategy, several questions need to be answered before you sell on Tmall, JD or another platform. Among others, these questions include the following:
- How does a company work through Alibaba’s set-up processes quickly and effectively to get your Tmall flagship store up and running?
- How much deposit does JD require in order to make the store live online?
- Once you’ve received approvals from each platform, how do you design and build your storefronts in order to drive interest and, ultimately, conversions?
As your partner (and a verified Tmall Partner and JD partner), WPIC seamlessly executes these processes on your behalf so you can focus on what’s most important: building revenue for your brand.
Consumer tastes in Asia differ significantly from those in North America and Europe. A global strategy that includes the Asia Pacific region must be cognizant of the fact that popular products in North America or Europe can easily gather dust on the shelves in China or Japan. Furthermore, popular items in Beijing or Shanghai don’t automatically appeal to consumers in China’s “tier-2” or “tier-3” cities, either.
Consumers from different locales have different tastes; so, how can your brand capitalize on that? What’s the correct product mix to propel customers to purchase? What about materials? Which products should you plan to bring into the market and which ones should you leave at home?
When considering market entry, other questions inevitably arise, including:
- Do existing colours and patterns work for your market entry or do they need to be tweaked for new markets?
- Do specific products need to be developed before you can sell on Tmall?
- At what price points can a foreign company compete on JD?
Thanks to market data derived from WPIC’s custom data engine Discripto, our intimate knowledge of the local market, and our on-the-ground expertise, you’ll be assured that your brand is optimally positioned for success.
WPIC will ensure that the product mix and SKUs you put forth will resonate with consumers and transform first-time customers into loyal brand ambassadors.