Perhaps there’s no bigger difference between China and the West than our media ecosystems. While those differences exist, it is vitally important for brands to leverage the power of PR, Key Opinion Leaders (KOL’s) and earned media (alongside paid and owned media) if they want to succeed in China.
Perfected over 15 years in the Asian market, WPIC Marketing + Technologies’ KOL China marketing and PR expertise can assist your brand in choosing the most effective outlets for your industry and product. The team understands the full picture of media in the market- from what sort of media training your spokespeople need to the types of media organizations and influencers best serve your brand.
China KOL Marketing
In China, the key opinion leader or KOL is a mainstay of media and marketing strategy. These influencers can have thousands or millions of followers and can significantly influence consumer feeling towards your brand and drive purchases.
WPIC’s KOL China marketing team understands which influencers speak directly to your customers- effectively and at various budgets- and can recommend the most profitable associations for your brand.