While the particulars may differ, search marketing in China is similar to search marketing elsewhere — brand must be easily found online in order to convert site visitors into customers.
Optimizing your .cn website for Baidu, China’s main search engine, is one of the most important things your brand can do to set itself up for success in Asia.
Two-thirds of all web traffic in China originates on Baidu. WPIC Marketing + Technologies’ SEO expertise, honed over 15 years in the Asian market, ensures that your brand’s search results are optimized to lead customers to your website, specifically, to the product pages that respond to the billions of queries served on Baidu every day.
All brands seek to bolster search results with an effective PPC campaign. While some of the principles between Baidu and Google advertising may be similar, understanding the differences is crucial for success.
WPIC Marketing + Technologies’ PPC expertise ensures your customer acquisition costs stay down, your ads convert to hits on your website, and your advertising budgets generate the highest possible return on investment.