Social Media Marketing in China
With no Twitter, Facebook or Instagram available in China, brands do not have access to the most frequently used social media platforms. However, Asian netizens are some of the most social media savvy in the world, and China’s alternative platforms are every bit as effective as their Western counterparts in driving revenue.
In China, there are several tools no longer used in the West that drive millions of transactions each day, including forums, bulletin boards, chat rooms, instant messenger services, and others. With typically significantly lower customer acquisition costs and higher engagement than the more popular platforms, chat marketing may be the best strategy to establish your brand in the market, quickly and profitably.