Started by Canadian brothers more than 15 years ago, WPIC focuses on the opportunity for global brands to sell directly to consumers in Asia.
With offices in multiple locations, WPIC leverages cutting edge technologies in data, analytics and e-commerce to empower organizations to capitalize on that opportunity, with a full suite of services that runs from high level research and conceptualization to implementation and execution.
The APAC Opportunity
Home to over four billion people, the Asia-Pacific (APAC) region boasts one of the most powerful consumer markets on the planet. In the luxury retail market alone, Chinese consumers account for nearly 35 per cent of global sales. This number is expected to rise to 45 per cent by the year 2025.
The WPIC Difference
WPIC has been active in the Asian markets for over 15 years. In that time, our knowledge of the intricacies of Asian consumer tastes has deepened; we understand the entire journey to market — what is involved in getting products from a Western country to an Asian port, for example, and all the ensuing fees, forms, licenses and taxes involved.
Growth and Trends of Chinese Market
Growth and Trends of Chinese Market December 13, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC The purchasing power of China’s consumers continues to grow despite recent reports that the growth of the 2nd largest economy in the world is slowing down. The ease of a seamlessly integrated digital retail experience is …Read more
Sally Zhang | A Masterclass in Dominating Alibaba’s Taobao eCommerce Platform
In this episode of The Negotiation, we talk with Sally Zhang, VP of E-commerce here at WPIC Marketing + Technologies. Sally knows e-commerce in China, especially Taobao, given she is one of a select few of Alibaba’s hand-picked “Taobao Lecturers” teaching vendors on Taobao how to run their stores successfully. Naturally she speaks at length …Read more
Bloomberg: Chinese Consumers Are Getting More Sophisticated, Says WPIC’s CEO
Jacob Cooke, Co-founder and CEO at WPIC, discusses Alibaba Singles’ Day and the health of the Chinese consumer on Bloomberg Markets: China Open. This interview initially aired on November 11, 2019. Read more