Abigail Liu

Vice President, Client Services

Abigail Liu leads WPIC’s client services team and is part of the leadership group that oversees China e-commerce operations and strategy development for the firm. Her team is made up of seasoned engagement managers and project managers who work closely with a variety of organizations, ensuring meaningful China market growth for each brand partner.  

Prior to joining WPIC, Abigail gained marketing and trade experience at McCann Worldgroup, the Canada China Business Council, and Major Tom. In those roles, she worked with organizations like L’Oreal, General Motors, Lexus, Maison Birks, Westbank Corp., Jamieson Vitamins, Clarins, and many others, assisting with both China market entry and growth. 

Abigail holds a Master’s Degree from the University of Toronto.