Joseph Cooke

Co-Founder and President

Joseph Cooke is co-founder and President of WPIC, where he oversees global business development, strategic planning and deployment of cross-border projects for organizations looking to engage and succeed in Asia’s online marketplace.

Having lived in China for several years, his key areas of expertise include e-commerce, analytics, data scraping, website development and deployment, legal setup, licensing, ICP registration, and more.

Awarded BC’s Top Entrepreneur by CIBC, Joseph’s sharp acumen, big-picture thinking and attention to detail have helped numerous clients enter both the China and Japan consumer markets and thrive.

Having earned a reputation as an innovator and problem-solver in Asia’s digital space over the past 15 years, Joseph understands the complexities of global business development, overseas strategic planning and cross-border projects. As such, he serves as a trusted advisor to international brands including IKEA, Eddie Bauer, Lululemon and Ford-Lincoln.