Lulu Lu

Director, Marketing Operations

Lulu is Director of Marketing Operations at WPIC, where she provides external marketing services to clients. That includes working with KOLs, live-streaming, filming videos, and managing brand collaborations.

Lulu is both a creative and a critical thinker, who graduated from the University of New South Wales in 2012, with a double major in marketing and business law. Since graduating, Lulu has spent most of her career in marketing. She has worked for a variety of brands in China to deliver strong growth for organizations in the market, and helping them to form partnerships with brands like HP and Microsoft.

In recent years, Lulu has worked as a Project Director for an advertising agency that helps Chinese governments with marketing promotions overseas. There, she worked with the China National Tourism Administration, the Hangzhou Tourism Commission, the Shaanxi Tourism Commission, and the Nanjing Municipal Publicity Department, overseeing online and offline campaigns in China, the United States, and Europe.