Sally Zhang

Vice President, E-commerce

Sally leads the multi-million dollar e-commerce operation at WPIC. Over the past few years, she has delivered exceptional ROI for WPIC’s clients – the average annual revenue of her e-commerce projects has grown by over 200 per cent. Additionally, as a Certified Lecturer at Alibaba’s Taobao University, Sally teaches International Brand Communication in professional management classes in Asia and Australia.

Upon receiving her MBA degree with a focus in Marketing from California Lutheran University, Sally began her career at a Los Angeles based law firm, where she assisted the firm’s Managing Partner with marketing. Later, she launched her online marketing career with a medical device company based out of Boston, MA.

With her unique understanding of Marketing, Law, Finance and International Business, Sally successfully spearheads rapid growth in China’s bustling e-commerce market for dozens of international brands including Lululemon, Ford-Lincoln and Pernod Ricard.

Driving project revenue growth, coordinating with several parties and reporting directly to WPIC’s CEO as well as to clients around the world, Sally applies her innovation, knowledge, and integrity to every project she works on. She helps each client she supports to maximize revenue and succeed in a fast-paced, demanding environment.