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APAC Business Podcast

The Negotiation

The leading APAC business podcast that shines a light on the remarkable journeys of international brands in the Asia Pacific. Learn the secrets behind their success, from strategic growth initiatives to navigating complex challenges.

Uncover the essential tactics and insights that empower businesses to flourish in the APAC region.

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Latest Episode

Series episodes

Access the latest conversations on The Negotiation podcast below.

  • August 6, 2025

Inside China’s Trail Running Boom with Clementine Pippa Ebel

In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market.

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  • July 21, 2025

EIU’s Tianchen Xu on Chinese Consumer Sentiment (Part 2)

In Part 2 of our interview with EIU economist Tianchen Xu, we turn our focus to the Chinese consumer. Is spending recovering? What’s happening in the housing market?

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  • July 12, 2025

EIU’s Tianchen Xu on China’s Economy and US Ties in H1

In Part 1 of our conversation with Tianchen Xu, Senior Economist at The Economist Intelligence Unit, we dig into China’s macro performance in the first half of 2025.

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  • June 17, 2025

WPIC’s Jacob Cooke on Managing Tariffs & a Successful 618

In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around 2 pivotal developments for global consumer brands.

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  • June 9, 2025

A Deep Dive into China Tech with Interconnected’s Kevin Xu

In this episode of The Negotiation, host Todd Embley sits down with Kevin Xu, founder of the bilingual newsletter Interconnected, which offers sharp analysis on the intersection of technology, investing, and geopolitics between the United States and China.

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  • May 26, 2025

“Culturalization” and Global Growth with Dr. Chui Chui Tan, Part 2

In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global.

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  • May 16, 2025

“Culturalization” and Global Growth with Dr. Chui Chui Tan, Part 1

In Part 1 of this 2-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy.

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  • May 5, 2025

Growing European Brands in APAC with WPIC’s Emmanuel Poupelle

In this special French-language edition of The Negotiation, we welcome Emmanuel Poupelle, WPIC’s newly appointed Director of Growth, for a conversation hosted by Charles Lavoie, VP of Marketing at WPIC.

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