Despite being world’s most powerful economic area, Asia can be one of the most difficult regions to navigate and manage well for foreign brands. However, plenty of positive stories do exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies — with the help of specialists.
The Negotiation is an interview show that showcases hard-to-find success stories and chats with the incredible leaders behind them, teasing out nuances and digging into the details that can make market growth in APAC a winning proposition.
This episode continues our conversation with Igor, as we talk more about omnichannel retail and marketplaces, premium branding and pricing, and the future of retail and commerce.
This episode is part 1 of a 2-part series of our conversation with Igor Duc. We explore the consciousness of consumers today, how it has developed over the years, brand legitimacy, and other engaging topics.
This episode is part 3 of a three-part series of our conversation with Dave McCaughan. We concluded the discussion by talking about Dave’s time at Coca-Cola and how he got ads approved in the Chinese market.
This episode is part 2 of a three-part series of our conversation with Dave McCaughan. He continue the discussion by talking about Japanese consumer trends, youth marketing, and how it has changed over the years.
This episode is part 1 of our conversation with Dave McCaughan. We discuss Dave’s extensive work in marketing brands in Asia. He explains why he chose the name BIBLIOSEXUAL for his company.
This episode is part 2 of our 2022 greatest hits.
This episode is part 1 of our 2022 greatest hits. We’ve put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date!
This episode is part 2 of a two-part series of our conversation with Arnault Castel. He shares how Kapok works with brands in his store, which brands are doing well resonating with consumers in Asia, whether or not it’s important to have a brick-and-mortar presence in today’s D2C environment, and more.
