When opportunity knocks: Weighing market size against domestic fulfillment

As China’s consumer market grows and further develops, global brands are naturally looking to the Middle Kingdom for possible expansion through e-commerce. However, before capital-intensive investments are made in the market, companies need to understand the risks that those plans inherently possess. There are no guarantees that a brand (or specific products) will resonate with consumers, that price points will translate on the other side of the Pacific, or that traditional marketing tactics will be effective in driving conversions.

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Timing is everything: The crystal ball effect of data

Whether located in Canada, the U.S., Europe, or elsewhere, brands recognize the massive online retail opportunity China represents. e-commerce platforms such as industry leader Tmall, owned by Alibaba, and its nearest competitor JD continue to drive significant revenue. 2018 saw a 23.90 per cent increase in online retail sales compared to the previous year1. In China, Tmall currently holds a 51.3 per cent share of the Chinese e-commerce market, with JD.com coming in second place with a 32.9 per cent share2. Both platforms offer domestic and global portals for brands with differing cost structures, import and export rules, and licensing requirements.

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From the million points we derive the one: How data simplifies core business decisions

China’s massive consumer market presents an enticing opportunity for global outdoor brands. Appreciation for foreign products and growing affluence among a large segment of the Chinese population combine to create a win-win for brands looking to target new customers, expand markets, grow worldwide revenue, and gain an edge on competitors.

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Eleventh hour redirect: Market understanding and the role of data in China

Although many sectors of the global economy have been positively impacted by China’s economic growth and development, perhaps no industry has received quite as much attention as high fashion and apparel.

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Grey market detection: Using data to eliminate unauthorized sellers

With more than 1.4 billion residents and growing affluence among a large segment of the population, China’s market opportunity has never been more relevant for global businesses.

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New Beginnings: Growth Opportunities in the Baby Sector in China

With a population of over 1.4 billion and affluence growing rapidly amongst hundreds of millions of urban dwellers, China’s market opportunity has quickly become a hot topic amongst global businesses.

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