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Bloomberg: Chinese Consumers Are Getting More Sophisticated, Says WPIC’s CEO
Jacob Cooke, Co-founder and CEO at WPIC, discusses Alibaba Singles’ Day and the health of the Chinese consumer on Bloomberg Markets: China Open. This interview initially aired on November 11, 2019. … more
Growth and Trends of Chinese Market
Growth and Trends of Chinese Market December 13, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC The purchasing power of China’s consumers continues to grow despite recent reports that the growth of the 2nd largest economy in the world is slowing down. The ease of a seamlessly integrated digital retail experience is part of the reason why. China and its continued… more
PEI Guardian: Nova Scotia’s big plans for Chinese trade not changing amid diplomatic tensions
Brett Bundale was invited by the Canada China Business Council to take part in a one-week media fellowship in China from Nov. 23 to 30. She travelled to Shanghai and the Yangtze River Delta area, and met with local businesses, consumers, students and trade experts. This is the first in a series of stories that will focus on the growing trade relationship between Atlantic Canada and China. … more
Leveraging the power of emotions to drive results in China
Leveraging the power of emotions to drive results in China December 06, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC Businesses are keenly aware of the challenges involved with new market expansion, especially when launching in China. From meaningful connections with consumers to possible PR blunders that can deter overall success, the possible effects of a brand’s… more
