Baby product market in China

Take a look at the infographic below to better understand the latest trends in China's child-baby-mother market. Want to dive deeper into the data? Contact info@wpic.co for more information.… more

China’s live stream and KOL ecosystem

China’s live stream and KOL ecosystem An introduction to the most popular marketing tactic in China While Western pop and commercial culture are beginning to take notice of the mobile short-video streaming platform TikTok, its Chinese counterpart, Douyin, already boasts over 400 million daily users.  Although the two platforms are often referred to synonymously, TikTok’s primary value i… more

WCCFTech: Alibaba Earnings Preview- Is the Market Still Gaga for $BABA?

Alibaba Earnings Preview- Is The Market is Still Gaga for $BABA? Alibaba (NYSE:BABA) is one of the more resilient companies in China. Despite, on paper, the company being a prime candidate for exposure to the trade war, for the last few quarters it continues to post solid returns for investors. However, when Alibaba reports earnings on Feb 13 in New York all its key metrics are likely to soften -… more

Suning: An Introduction

Suning: An Introduction An introduction to Chinese Logistics Giant, Suning, The most important Chinese e-commerce company you’ve never heard of Much like Alibaba remained in relative obscurity in North America until it didn’t, Suning [Soo-Ning] could very well become the next Chinese e-commerce giant to gain widespread notoriety in the West. It is a massive company comprising several vertica… more

WPIC Appoints E-commerce Veteran Yasuhiro Koma as Head of Japan

WPIC Appoints E-commerce Veteran Yasuhiro Koma as Head of Japan WPIC Marketing + Technologies is pleased to announce that Yasuhiro Koma has joined the world’s leading APAC e-commerce consultancy as head of Japan operations. A member of the firm’s executive leadership team, Yasuhiro oversees e-commerce operations for the organization’s growing client roster in the Japanese market and will work o… more

The Future of China’s Sporting Landscape

The Future of China’s Sporting Landscape China will host the Winter Olympics two years from now, kicking off on February 4, 2022 In two short years from now, Beijing will be the ninth city in the world to host both Summer and Winter Olympic games. China’s massive population ought to lend itself to sporting prowess, as was the case in 2008 when the PRC won an impressive 51 gold medals at the XI… more

Canadian omnichannel technology and e-commerce solutions-provider WPIC Marketing + Technologies establishes Japanese subsidiary

Canadian omnichannel technology and e-commerce solutions-provider WPIC Marketing + Technologies establishes Japanese subsidiary Leveraging the strengths of its Western leadership and Asian operations, Canadian consultancy WPIC Marketing + Technologies facilitates the generation of online revenue for global brands in China and Japan through data analysis, e-commerce solutions and essen… more

Top 10 Baidu SEO Tips for 2020

Top 10 Baidu SEO Tips for 2020 Jan 20, 2020 By Eddie Tabakman, Director of Marketing + Communications at WPIC With more than two-thirds of all Chinese web traffic originating on Baidu, it is crucial for brands to ensure they have an effective PPC and SEO strategy on the country’s leading search engine. And while Baidu has a significant number of similarities with Google, it is important to… more

Blog: China E-commerce 101 – An Introduction

Blog: China E-commerce 101 - An Introduction   If a brand wanted to unlock new markets in APAC, and the PRC, in particular, where would they get started? To kick off 2020, and to introduce individuals and businesses to the Chinese e-commerce landscape, WPIC Academy has built a China E-commerce 101 page on the WPIC website.  WPIC Academy’s China E-commerce 101 page is the “go… more

Marketing trends to capitalize on in 2020 in China

Interested in learning more about the marketing trends in 2020 in China? Take a look at the infographic below to better understand the latest trends in China. Want to dive deeper into the data? Contact info@wpic.co for more information.… more