Growth and Trends of Chinese Market December 13, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC The purchasing power of China’s consumers continues to grow despite recent reports that the growth of the 2nd largest economy in the world is slowing down. The ease of a seamlessly integrated digital retail experience is part of the reason why. China and its continued… more
Jacob Cooke, Co-founder and CEO at WPIC, discusses Alibaba Singles’ Day and the health of the Chinese consumer on Bloomberg Markets: China Open. This interview initially aired on November 11, 2019. … more
Brett Bundale was invited by the Canada China Business Council to take part in a one-week media fellowship in China from Nov. 23 to 30. She travelled to Shanghai and the Yangtze River Delta area, and met with local businesses, consumers, students and trade experts. This is the first in a series of stories that will focus on the growing trade relationship between Atlantic Canada and China. … more
Leveraging the power of emotions to drive results in China December 06, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC Businesses are keenly aware of the challenges involved with new market expansion, especially when launching in China. From meaningful connections with consumers to possible PR blunders that can deter overall success, the possible effects of a brand’s… more
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. Don'… more
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. Inte… more
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. What… more
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. WPIC… more
Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. WPIC… more
Why businesses need to take note of 12/12 in China (the market’s most important promotion you’ve never heard of) and what brands can do to prepare November 29, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC Less than two weeks after the dust from Black Friday and Cyber Monday settles, China’s third largest shopping holiday takes place. Double Twelve, also known as… more
