Growth and Trends of Chinese Market

Growth and Trends of Chinese Market December 13, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC The purchasing power of China’s consumers continues to grow despite recent reports that the growth of the 2nd largest economy in the world is slowing down. The ease of a seamlessly integrated digital retail experience is part of the reason why.  China and its continued… more

PEI Guardian: Nova Scotia’s big plans for Chinese trade not changing amid diplomatic tensions

Brett Bundale was invited by the Canada China Business Council to take part in a one-week media fellowship in China from Nov. 23 to 30. She travelled to Shanghai and the Yangtze River Delta area, and met with local businesses, consumers, students and trade experts. This is the first in a series of stories that will focus on the growing trade relationship between Atlantic Canada and China.  … more

Leveraging the power of emotions to drive results in China

Leveraging the power of emotions to drive results in China December 06, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC Businesses are keenly aware of the challenges involved with new market expansion, especially when launching in China. From meaningful connections with consumers to possible PR blunders that can deter overall success, the possible effects of a brand’s… more

JD.com performance during 2019 11/11 Singles’ day

Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. Don'… more

2019 11/11 Singles’ Day – Behind the Scenes

Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. Inte… more

Top Performing Brands on 2019 11/11 Singles’ Day

Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. What… more

Brand Performance on Alibaba’s Platform During 2019 11/11 Singles’ Day

Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. WPIC… more

11/11 Singles’ day 2019 performance

Now that 11/11 Singles' Day is behind us, what sort of information can you lean on, as your brand heads into 2020? WPIC has collected 11/11 Singles' Day data from a variety of sources, including our very own distributed script engine, Discripto, and organized it into five easy-to-digest infographics. The infographics will be delivered one day at a time, Monday to Friday of this week. WPIC… more

Why businesses need to take note of 12/12 in China (the market’s most important promotion you’ve never heard of) and what brands can do to prepare

Why businesses need to take note of 12/12 in China (the market’s most important promotion you’ve never heard of) and what brands can do to prepare November 29, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC Less than two weeks after the dust from Black Friday and Cyber Monday settles, China’s third largest shopping holiday takes place. Double Twelve, also known as… more