Blog: China E-commerce 101 – An Introduction

Blog: China E-commerce 101 - An Introduction   If a brand wanted to unlock new markets in APAC, and the PRC, in particular, where would they get started? To kick off 2020, and to introduce individuals and businesses to the Chinese e-commerce landscape, WPIC Academy has built a China E-commerce 101 page on the WPIC website.  WPIC Academy’s China E-commerce 101 page is the “go… more

Marketing trends to capitalize on in 2020 in China

Interested in learning more about the marketing trends in 2020 in China? Take a look at the infographic below to better understand the latest trends in China. Want to dive deeper into the data? Contact info@wpic.co for more information.… more

WPIC activates Leading Edge Health on Rakuten Ichiba

WPIC activates Leading Edge Health on Rakuten Ichiba Consumers now able to purchase high-quality American supplements through Japan’s most popular B2C e-commerce marketplace Jan 10, 2020 Vancouver, BC - Online consumers in Japan are now able to purchase high quality healthcare supplements from American brand Leading Edge Health on the country’s most popular online marketplace, as WPIC Marke… more

China’s toy industry

Interested in learning more about China's toy industry? Take a look through WPIC’s data to better understand the latest trends in China. Want to dive deeper into the data? Contact info@wpic.co for more information.… more

WPIC Open House – North American HQ in Vancouver, BC

WPIC Open House - North American HQ in Vancouver, BC As the new decade kicks off and Asia’s economic importance continues to soar, WPIC Marketing + Technologies will be hosting an open house at its North American headquarters to discuss the latest news and trends from China’s business landscape. The event is an opportunity for thought leaders, elected officials and industry experts to learn… more

Tmall v.s. JD.com

What are the key differences between China's two most popular e-commerce marketplaces, Tmall and JD.com? Take a look at the infographic below to learn about the two most frequently visited e-commerce platforms in the China, and how brands can position themselves to succeed in the market. Interested in diving deeper into the data? Contact info@wpic.co for more information.… more

WPIC CEO Jacob Cooke speaks with Bloomberg Television

WPIC Co-founder and CEO, Jacob Cooke, returns to Bloomberg Markets: China Open to speak with Selena Wang and David Ingles about the year ahead in China's dynamic e-commerce space.    This interview initially aired on December 27, 2019.… more

Driving engagement to WeChat and Weibo

Driving engagement to WeChat and Weibo December 20, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC With marketing communications serving as a relatively new industry in China, reaching the right audiences requires a strategic approach. In social spaces such as WeChat and Sina Weibo, effective communications should influence users where they already are – within these… more

Important reminders for brands doing business during Chinese New Year 2020

Chinese New Year, also known as the Spring Festival, is the most celebrated festival in the Chinese calendar. It is important to be aware of the effects of what is a nationwide shutdown, especially with regards to making orders and payments, supply chains, and business travel. Here are the important reminders for all the companies which are interested in doing business during Chinese New Year 2020… more

Growth and Trends of Chinese Market

Growth and Trends of Chinese Market December 13, 2019 By Eddie Tabakman, Director of Marketing + Communications at WPIC The purchasing power of China’s consumers continues to grow despite recent reports that the growth of the 2nd largest economy in the world is slowing down. The ease of a seamlessly integrated digital retail experience is part of the reason why.  China and its continued… more