Initiative

    Danaher requested a reworking of its entire China digital program for operating companies already doing business in China. Convergence, transparency and optimization were top priority for the multi-brand conglomerate.

    Business Problem

    WPIC Marketing + Technologies opened up the digital market by performing a deep audit – identifying problems and disseminating solutions to over 100 stakeholders across Danaher.


    DETAILS

    Solution

    A rebuild of the entire digital program was structured to move the needle quickly. Mass hosting inside of China allowed for centralization, stability, fast load times, added security and monitoring options. The installation of WPIC’s proprietary web analytics tool allowed stakeholders to capture and analyze data for deeper insight and re-tooling of high-level strategies.

    Result

    WPIC’s customized SEO campaigns harvested low hanging fruit and Danaher’s PPC costs decreased consistently, resulting in top ROI within six months.

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