Danaher requested a reworking of its entire China digital program for operating companies already doing business in China. Convergence, transparency and optimization were top priority for the multi-brand conglomerate.
WPIC Marketing + Technologies opened up the digital market by performing a deep audit – identifying problems and disseminating solutions to over 100 stakeholders across Danaher.
A rebuild of the entire digital program was structured to move the needle quickly. Mass hosting inside of China allowed for centralization, stability, fast load times, added security and monitoring options. The installation of WPIC’s proprietary web analytics tool allowed stakeholders to capture and analyze data for deeper insight and re-tooling of high-level strategies.
WPIC’s customized SEO campaigns harvested low hanging fruit and Danaher’s PPC costs decreased consistently, resulting in top ROI within six months.
Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape. Workday’s Internet Service Provider (ISP) had the government-approved licenses of their web assets (ie. Internet Content Provider License) rolled into a hosting service contract. This would provide problematic if Workday chose to change hosting services or if the websites were shut down for unknown reasons. MORE
Enterprise Support and Native Ecommerce
Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source. MORE