Initiative

Honeywell approached WPIC Marketing + Technologies to assist in effectively tracking and monitoring its digital assets in China.

Business Problem

Honeywell needed to improve the customer experience in China and track the performance of its social media campaigns. Increasing future conversions depended on Honeywell’s ability to accurately identify, track and optimize website traffic.


DETAILS

Solution

WPIC implemented WeChat tracking to monitor campaign performance and banner click tracking to evaluate content effectiveness through Chinalytics, our proprietary web analytics tool. With this in place, Honeywell gained full visibility into key metrics, including outlinks to Tmall and JD and form field activations, giving the brand the tools it needed to understand the contribution each campaign made.

Result

With social media campaign attribution and website tracking, Honeywell optimized its social media marketing, increased conversions and gained accurate insights into its China website performance.

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