Honeywell approached WPIC Marketing + Technologies to assist in effectively tracking and monitoring its digital assets in China.
Honeywell needed to improve the customer experience in China and track the performance of its social media campaigns. Increasing future conversions depended on Honeywell’s ability to accurately identify, track and optimize website traffic.
WPIC implemented WeChat tracking to monitor campaign performance and banner click tracking to evaluate content effectiveness through Chinalytics, our proprietary web analytics tool. With this in place, Honeywell gained full visibility into key metrics, including outlinks to Tmall and JD and form field activations, giving the brand the tools it needed to understand the contribution each campaign made.
With social media campaign attribution and website tracking, Honeywell optimized its social media marketing, increased conversions and gained accurate insights into its China website performance.
Increase conversion rate
Hertz uses Chinalytics Web Analytics custom variables to track specific customer data. It implements e-commerce tracking to better understand conversion funnel abandonment generating conversion rate uplift. MORE
Decrease load times for website
Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve. MORE