Initiative

Decrease load times for website to enhance the user experience and increase conversions.

Business Problem

Levi’s deployed their digital assets in China, but were impeded by limited bandwidth within the country. That meant a slow loading website, occasionally not loading at all.

Where most Internet users expect load times between 1.5 and 5 seconds, international brand websites in China can have load times of over 20 to 40 seconds, or more, which ruins customer experience, leads to customers leaving the site without converting and threatens the brand perception.


DETAILS

Solution

Levi’s approached WPIC to test uptime and load times for its new China website. WPIC found that the site was too heavy for China’s lagging digital infrastructure and a strategy was formulated to deploy a lightweight version with mirrored content. The entire website was audited, inefficiencies were identified and WPIC created recommendation reports for the Levi’s stakeholder team to review and approve.

The site was then rebuilt and redeployed, with lightning fast load times, consistent uptime, resulting in the desired unique brand experience expected from Levi’s.

Result

A 500% decrease in load times and a localised user experience, leading to an increase in e-commerce conversions.

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