Initiative

In China, low-hanging fruit is ripe for the picking. A professional onsite and offsite SEO campaign ensures control of high-traffic keywords.

Business Problem

Radiometer sought to quickly gain dominance in high-traffic keywords before its competitors joined the fray.


DETAILS

Solution

WPIC Marketing + Technologies optimized the Radiometer website, with a 700 per cent improvement in page load times, benefitting the unique brand experience and ultimately conversions. A website with form fills effectively captures lead data for conversions. By partnering with Chinalytics, WPIC can offer best-in-class web analytics data for further optimizations. Such data includes how visitors arrived, the pages they visited on your site, and their IP address, useful in preventing click-fraud and for further marketing efforts.

WPIC’s cost-effective SEO campaigns ramped up organic traffic and executed on a long-term strategy to help Radiometer stand above the rest.

Result

WPIC achieved a #1 position for 57 Radiometer keywords, top five for 77 keywords and first page for another 75.

As a result, the Radiometer China website saw massive increases in organic traffic. With ongoing efforts, WPIC made the won keywords highly competitive, deterring competition from attempting to steal the top ranks.

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