Initiative

Top-level control over company assets is critical for strategic agility in China’s rapidly changing business landscape.

Business Problem

Workday’s Internet Service Provider (ISP) had the government-approved licenses of its web assets (i.e., Internet Content Provider (ICP) License) rolled into a hosting service contract. This would prove problematic if Workday ever chose to change hosting services or if the websites were shut down for unknown reasons.


DETAILS

Solution

By implementing best-practice procedures and leveraging relationships with established legal channels, WPIC Marketing + Technologies was able to quickly pass over full control of assets and provide consultation to avoid repeat events.

Removing roadblocks by obtaining the proper licenses and with ongoing legal advice, foreign companies are able to implement compliant strategic decisions.

Key concerns are building a compliant website and acquiring licenses to enable the hosting of digital assets in China. Compliance and in-China hosting offer a range of benefits from better stability, uptime and a 500 per cent faster load time on average. Baidu also rewards SERPs that have ICP licences, allowing websites to rank higher, boosting organic traffic. Workday approached WPIC to gain control of their ICP licenses for multiple standalone website instances.

Result

WPIC regained control of Workday’s assets by leading the legal and documentation processes.

The legal space in China is complex and can be difficult to navigate. WPIC provides over 15 years of corporate legal consulting experience within the China framework. WPIC solves issues on compliance, finance, licensing, cross-border administration and auditing, domain recovery, trademark protection and more.

If you have legal and administrative challenges, we’ll solve them.

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