We helped a leading memory and storage brand custom-build a product selector and payment solution in China.
Crucial is a consumer product brand of Micron, one of the largest memory and flash storage manufacturers in the world.
Crucial’s goal was to dominate the China market using an easy to navigate, quick-loading site with a custom-built Memory Selector. The Memory Selector enabled customers to locate compatible memory or storage and link the final selection to their Tmall store for convenient payment and delivery options. Crucial approached WPIC Marketing + Technologies to design and deliver this custom payment solution.
A hybrid site allows control over traffic and data while avoiding complexity and cost by using a third-party vendor (such as Tmall) to complete the sale. Customers are familiar with and trust the Tmall platform, thereby increasing the chances of a sale.
Introducing Crucial to the market, positioning the brand appropriately and ensuring high traffic out of the gate were all bottom line elements of the project. The marketing strategy was to drive traffic from Baidu to the Tmall point of sale (POS) page. WPIC built trust via key opinion leaders (KOLs), ratings, community building and engagement and in the end, achieved phenomenal ROI for Crucial.
We don’t just work with the biggest brands. Our clients include many small to medium-sized organizations, non-profits, and start-ups.
Just tell us what you want to achieve, and we’ll let you know how we can help you. You can also check out more of our work in Asia-Pacific.
Lean on our 15 years of expertise to grow your brand effectively in Asia-Pacific. Contact us and we will set up a call to discuss your requirements in detail.