Published on: August 2, 2023
Choosing the right China web hosting partner can unlock tremendous growth opportunities for your website in the market.
Smart companies aiming to establish a digital and brand presence in China are well aware that doing business in Mainland China is unlike anywhere else in the world.
Apart from grappling with the absence of Western tech giants like Google and Facebook, there are also governmental and technological restrictions on the internet, presenting significant challenges for those seeking to thrive in the world’s largest e-commerce market.
Nevertheless, overcoming these challenges is entirely possible — and doing so will reap rewards that avoiding them cannot provide. This is why companies, with the invaluable support of the right China web hosting partner, should establish their web presence in Mainland China itself rather than opting for offshore hosting.
Let’s explore the 3 major advantages of hosting your website in China:
Chinese consumers have exceptionally high expectations when it comes to website load speed and internet connectivity, surpassing those of most other regions.
The country’s strong preference for mobile-first online shopping further accentuates the urgent need for a high-performance network. However, foreign brands face a unique challenge in meeting these performance expectations due to China’s Great Firewall — a combination of legislation and technology that regulates internet activity within the country.
This firewall tends to slow down or “throttle” international internet traffic as web usage within China increases and bandwidth becomes limited.
In light of these obstacles, the most effective strategy for non-Chinese companies to minimize latency and boost brand awareness is to host their virtual operations within Mainland China.
Having a fast and performant website is crucial, but it won’t yield significant results if it can’t reach the massive user base of over 900 million Chinese internet users. By hosting a brand’s website in China, you significantly improve its searchability and indexing on Baidu, the king of Chinese search engines.
It’s important to note that Baidu places considerable emphasis on a website’s geolocation. Moreover, Baidu’s algorithm favours sites with fast loading times, making hosting in China with a .cn domain a two-fold advantage for SEO.
To make the most of this opportunity, brands should partner with a reliable China web hosting service that can also provide professional and high-quality translation services. Baidu favours Simplified Chinese websites, so having your content in Simplified Chinese will further boost your search engine rankings.
Ensuring a smooth business operation in China requires companies to be cautious about politically sensitive topics. This is true whether their website is hosted within Mainland China or abroad.
Nevertheless, there are effective ways for brands to minimize the risk of facing government scrutiny. One such approach is to establish a legitimate web presence in China by obtaining a government-issued Internet Content Provider (ICP) license.
The process of acquiring an ICP license involves several steps, such as verifying company identification and submitting commercial license documentation. Ongoing compliance with government standards is also necessary to maintain the license.
But securing the ICP license is just the first step. The real challenge lies in ensuring the company’s website consistently adheres to the latest regulations. Any presence of illegal content can lead to the license being revoked. This underscores the importance of having the right China marketing agency on board, as they can expertly navigate the ever-changing landscape of internet content regulations in China.
The benefits of hosting a website in China far outweigh the associated time and financial costs. By partnering with the right China digital agency, global companies looking to enter the China e-commerce space successfully do not need to face these challenges alone.
Let's take the first step.