Social Media Archives | WPIC Marketing + Technologies

Case Studies

KimChi Chic

Carving out a Niche in China via Influencer Marketing

Case Studies

Skypark

Establishing Presence in China via Social Commerce

Case Studies

Le Monde Gourmand

Establishing Presence in China via Influencer Marketing

Case Studies

Loop

Establishing Foothold in China via Influencer Marketing

Case Studies

Versa Gripps

Establishing Presence in the Competitive Chinese Fitness Market

Blog

Mastering KOL & KOC Influencer Marketing in China 2024

Podcast

Loud Quitting to Quiet Luxury, Decoding China’s Fashion Trends with Julienna Law

Join us for an insightful discussion with Julienna Law, Managing Editor at Jing Daily.

Case Studies

Tabasco

Targeting GenNOW Consumers in China via Social Commerce

Podcast

Mastering Marketing on Xiaohongshu with Olivia Plotnick

Join us for an insightful discussion with Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing.

Podcast

Grace Wu on Becoming a Little Red Book Influencer & Fostering Australia-China Connections

Join us for an enlightening episode with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book.

Podcast

Douyin & the New China Playbook for Brands with Charles Lavoie

This episode features our conversation with Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing + Technologies and longtime guest of the podcast.

Podcast

2024 Outlook for PDD, Douyin, Alibaba & the Chinese Consumer with Jacob Cooke

This episode features our conversation with Jacob Cooke, the CEO and co-founder of WPIC Marketing + Technologies. The episode offers a comprehensive overview of China's digital commerce landscape in 2024.

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