WPIC Open House – North American HQ in Vancouver, BC

WPIC Open House - North American HQ in Vancouver, BC As the new decade kicks off and Asia’s economic importance continues to soar, WPIC Marketing + Technologies will be hosting an open house at its North American headquarters to discuss the latest news and trends from China’s business landscape. The event is an opportunity for thought leaders, elected officials and industry experts to learn… more

WPIC CEO Jacob Cooke speaks with Bloomberg Television

WPIC Co-founder and CEO, Jacob Cooke, returns to Bloomberg Markets: China Open to speak with Selena Wang and David Ingles about the year ahead in China's dynamic e-commerce space.    This interview initially aired on December 27, 2019.… more

PEI Guardian: Nova Scotia’s big plans for Chinese trade not changing amid diplomatic tensions

Brett Bundale was invited by the Canada China Business Council to take part in a one-week media fellowship in China from Nov. 23 to 30. She travelled to Shanghai and the Yangtze River Delta area, and met with local businesses, consumers, students and trade experts. This is the first in a series of stories that will focus on the growing trade relationship between Atlantic Canada and China.  … more

Business in Vancouver: Canadian brands dodge flak in Huawei conflict

By Chuck Chiang Despite the deep-freeze in Canada-China relations due to last December’s arrest of Huawei Technologies Co. Ltd. CFO Meng Wanzhou, fears that Chinese consumers may turn on Canadian brands appear to have been largely a false alarm. That’s the assessment of a Metro Vancouver executive from one of the major non-Chinese players in China’s e-commerce and data analytics sector, afte… more

TechNode: Pinduoduo’s growth, by the numbers

Pinduoduo’s growth, by the numbers   By: Sally Zhang Sally Zhang is a Certified Lecturer at Alibaba’s Taobao University. In that role, which is not compensated, she teaches International Brand Communication in professional management classes across Asia and Australia. Her employer, WPIC, is an approved partner of Tmall and Pinduoduo. The organization has been approved by vario… more

CNBC: Alibaba breaks Singles Day record with more than $38 billion in sales

This article initially ran on CNBC on November 11, 2019.  By: Arjun Kharpal HANGZHOU, China — Chinese e-commerce giant Alibaba set a sales record on Singles Day, the world’s largest 24-hour shopping event. Gross merchandise value, a figure that shows sales across Alibaba’s shopping platforms, surpassed last year’s 213.5 billion yuan record (nearly $30.5 billion) on Monday afternoon local… more

ALIZILA: How a Canadian mom became one of Tmall’s top baby brands

By 2016, Canadian entrepreneur Dawn Pottier had spent nine years growing her baby brand, Lulujo, from a single ring-sling carrier made in her native New Brunswick into one of the country’s most successful small businesses. So successful, in fact, Lulujo was invited to join the Canadian business delegation with Prime Minister Trudeau to China that September. But it wasn’t until she touched down in… more

WPIC President speaks with CBC

 WPIC President Joseph Cooke spoke with CBC Radio Nova Scotia's Information Morning on May 31, 2019, about the opportunity for Canadian brands in China.… more

CISION: WPIC is helping La Vie en Rose to expand in China

Now with over 360 stores, including 95 stores outside of Canada in over 15 countries, la Vie en Rose is continuing its expansion with the opening of its first sale point in China, in Guangzhou's PO Park shopping mall. The store's launch is plan for August 30, 2019. In parallel with the store opening, la Vie en Rose's products will become available on the Chinese online retail platform Tmall. The C… more