How a Canadian mom became one of Tmall’s top baby brands

By 2016, Canadian entrepreneur Dawn Pottier had spent nine years growing her baby brand, Lulujo, from a single ring-sling carrier made in her native New Brunswick into one of the country’s most successful small businesses. So successful, in fact, Lulujo was invited to join the Canadian business delegation with Prime Minister Trudeau to China that September. But it wasn’t until she touched down in… more

WPIC President speaks with CBC

 WPIC President Joseph Cooke spoke with CBC Radio Nova Scotia's Information Morning on May 31, 2019, about the opportunity for Canadian brands in China.… more

WPIC is helping La Vie en Rose to expand in China

Now with over 360 stores, including 95 stores outside of Canada in over 15 countries, la Vie en Rose is continuing its expansion with the opening of its first sale point in China, in Guangzhou's PO Park shopping mall. The store's launch is plan for August 30, 2019. In parallel with the store opening, la Vie en Rose's products will become available on the Chinese online retail platform Tmall. The C… more

WPIC unveils new logistics warehouse in Nanjing

WPIC Marketing + Technologies Unveil New Logistics Warehouse in Nanjing Both the Canadian Consul General to Shanghai and Trade Commissioner participate in ribbon-cutting ceremony For Immediate Release June 20, 2019 Nanjing, Jiangsu, PRC – On June 14, WPIC Marketing + Technologies welcomed the Canadian Consul General to Shanghai, Weldon Epp and Trade Commissioner David Dunkerley to the u… more

Nielsen’s, Sina Weibo Team Up for Closer Look at Chinese Social Media

Companies trying to attract customers through the Chinese social media are now getting some help to reach their target audiences. The U.S.-based Nielsen rating agency has reached a partnership agreement with China's Twitter-like social media service, Sina Weibo, to gauge marketing effectiveness on the platform, which has more than 200 million users.… more