WPIC Marketing + Technologies Announces Collaboration with Royal Bank of Canada (RBC) to Assist Canadian Organizations with Market Expansion in Asia

WPIC Announces Collaboration with Royal Bank of Canada

For Immediate Release
September 28, 2022

Vancouver, BC — WPIC Marketing + Technologies has announced a new collaboration with Royal Bank of Canada (RBC) to support and empower Canadian organizations with market expansion in Asia, providing access to over 2 billion consumers and more than $2 trillion USD in annual online gross merchandise value (GMV).

The collaboration will see WPIC provide end-to-end solutions to RBC clients who are looking to access the world’s largest online market via data, analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more.

As a global organization with Canadian roots, we are thrilled to collaborate with Royal Bank of Canada to help empower their clients to access the world’s most significant consumer markets,” says Peter McMath, Chief Revenue Officer for WPIC Marketing + Technologies. “Thanks to WPIC’s end-to-end suite of solutions, it has never been easier for Canadian brands to successfully launch and grow online in high growth markets throughout Asia, and we’re happy to be providing that access for RBC’s clients across the country.

We are pleased to introduce WPIC as the newest beyond banking partner under the RBC Go Global banner,” said Greg Grice, Executive Vice-President, Business Financial Services at RBC. “The RBC Go Global strategy makes it easier for our clients to take advantage of international opportunities by providing them with tools, resources and expert advice on how to identify and enter new markets successfully. In helping our clients understand APAC markets, gain insight into consumer behaviours, and access logistical support around Asia e-commerce platforms, our collaboration with WPIC will support businesses throughout every step of their trade journey — from building an entry strategy through to execution.”

Not only will WPIC provide custom education sessions to RBC’s coast-to-coast team of more than 300+ client managers, but the new agreement will see RBC clients receive preferred pricing to WPIC’s solution set, which are available to both small and medium sized businesses (SME’s), and enterprise organizations.

Select solutions under the agreement include:

  • Opportunity analyses, powered by Discripto™
  • Social commerce launches in Asia
  • Custom WPIC advisory solutions, powered by Discripto™
  • E-commerce activations on the region’s leading platforms and marketplaces
  • Logistics and warehouse management
  • Digital marketing solutions to drive growth in eight different countries the region
  • And more

RBC clients who are interested in speaking with WPIC are asked to please visit site.wpic.co/rbc-collaboration or speak with your RBC representative.

About WPIC:

WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, and Southeast Asia through data, analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more.

With over 17 years of Western management and APAC operations in digital and IT sectors, WPIC has successfully deployed and grown over 650+ brands in Asia and has global reach across China, Japan, Asia Pacific, North America, and Europe.

About RBC:

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 89,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.

Media contact:

Eddie Tabakman
Edward.Tabakman@wpic.co
+1-604-306-0875