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WPIC Accelerates China Growth with Shanghai Office Opening

Published on: October 23, 2023

Shanghai, China — October 24, 2023 — WPIC Marketing + Technologies, a leading growth partner for global brands in China and APAC, is pleased to announce the opening of its new office in the heart of Shanghai’s Jing’an District. WPIC Co-founder and President Joseph Cooke has relocated to Shanghai to lead the new office, where the company will leverage the exceptional talent and resources of Shanghai to turbocharge the expansion of its strategic brand development, digital marketing, and logistics services.

“WPIC is proud to join the amazing commercial culture of Shanghai that has nurtured the best elements of globalization and innovation,” said Mr. Cooke.

“Shanghai is one of China’s most dynamic digital and marketing hubs, with a robust talent pool,” Mr. Cooke added. “It’s also a wonderfully complex city that reflects the incredible opportunities and challenges that define modern China. WPIC consistently helps brands ‘Master the Complexities of China’ and make the most of the commercial and creative energies blooming in Shanghai. This expansion not only reflects our confidence in the Chinese market but also aligns with our long-term growth plans.”

Mr. Cooke’s presence in Shanghai will allow WPIC to expand the insights-driven strategic services it offers for leading international brands. In recent years, a growing number of companies have sought out WPIC’s in-house strategic consulting, brand development, and market research teams for support in crafting business models and marketing plans. Shanghai is the ideal location for WPIC to continue its “Growth Partner” approach.

“Leading international brands and top talent choose Shanghai because it represents a master mix of creativity, finance, lifestyle, and technology. The city manages to combine top universities and refined elegance with audacious innovations and confident urban lifestyles. Welcoming to foreigners and new ideas, Shanghai still maintains its unique character and respect for history and local rituals. WPIC is confident that it can add to the tradition of ‘Wonder Made in Shanghai’ by supporting the continued growth of global brands in China and the empowerment of Shanghai digital and commercial talents,” said Mr Cooke.

Joseph and Jacob Cooke at WPIC's new office in Shanghai's Jing'an District.

The new Shanghai office is located in Jing’an District, known for being an epicenter of consumer trends research and brand thinking in China. This location will enable WPIC to gain deeper insights into local consumer behaviors and market dynamics, enhancing its ability to provide tailored solutions. It will also enable WPIC to capitalize on the incredible digital, creative, and branding talent in the city.

Shanghai has been referred to as a ‘Magical City’ and WPIC looks forward to contributing to this rich tradition.

The Shanghai office marks WPIC’s fourth office in mainland China, complementing its existing locations in Beijing, Nanjing, and Hangzhou. In addition to this office network, WPIC operates two logistics facilities in Nanjing, including one within the Longtan Free Trade Zone, with plans to further expand its logistics capabilities as part of its growth strategy.

For more information on WPIC’s services, contact us at info@wpic.co or visit www.wpic.co.

About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives market expansion for global brands in China, Japan, South Korea, and Southeast Asia through strategic brand development, data, analytics, e-commerce solutions, marketing, logistics, compliance, essential support services, and more. WPIC has successfully deployed and grown over 650+ brands across APAC.

Media contact:
Liam Mather

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