Launch your brand on the Lazada platform and start driving online revenue in South East Asia.

kuala lumpur train station

South East Asia

Capitalize on the e-commerce boom sweeping South East Asia. Activate your brand today and start building competitive advantage in some of the world’s fastest-growing markets.

South East Asia’s six major economies will produce $120 billion USD in e-commerce GMV in 2021 – up 62% YoY. E-commerce GMV is expected to reach $234 billion USD by 2025.

➜ Activate your brand on Lazada to ride South East Asia’s e-commerce boom.

Contact WPIC now

What is Lazada?

Lazada is a leading online shopping destination in South East Asia.

It serves Indonesia (, Malaysia (, Singapore (, the Philippines (, Thailand (, and Vietnam (

The platform has over 155,000 sellers, 3,000 brands, and 300 million SKUs spanning categories like consumer electronics, household goods, toys, fashion, groceries, and more.

Lean on WPIC to sell on Lazada and start driving revenue in South East Asia.

Lazada home page

Map of WPIC shipping coverage

Lazada shipping with WPIC

With a 65,000 sq. ft. warehouse facility in Nanjing, WPIC is able to serve more than 2 billion customers across Asia – from Japan in the North, all the way down to Indonesia in the South.

WPIC’s infrastructure also allows brands to take advantage of a single enterprise resource planning (ERP) solution, a single order management system (OMS), and a single warehouse management system (WMS).

Servicing Asia’s markets has never been easier.

Sell on Lazada with WPIC

WPIC activates global brands of all shapes and sizes on the Lazada platform.

With talented teams spread across APAC, WPIC designs and deploys first-class stores on all of Asia’s major online marketplaces.

Brands that partner with WPIC are also able to set up shop in Asia without having to establish legal entities in any of the region’s markets.

[WPIC launched LÍLLÉbaby on Lazada following a successful launch on Tmall in China →]

Access 2 billion consumers across Asia whilst dealing with a single, multi-channel vendor.

Lille Baby Lazada Store

Frequently asked questions:

Who owns Lazada?

Lazada was founded by Maximilian Bittner with the backing of Rocket Internet in 2012. In April 2016, Alibaba Group bought a controlling stake in Lazada. Alibaba Group is a ​​Chinese technology company that owns a number of leading e-commerce platforms.

What is LazMall?

LazMall is Lazada’s virtual shopping mall for official brand partners. Every product hosted on LazMall comes with a 100% authenticity promise by Lazada. Only brand owners or brand-authorized distributors are eligible to apply for LazMall. It currently features 32,000 brands and retail partners.

What other e-commerce platforms exist in Asia?

Asia’s online markets are fragmented and diverse. In Japan, the leading e-commerce platform is Rakuten. In China, it’s Alibaba’s Tmall, followed by Asia has a number of e-commerce platforms — work with a partner that can help you select the right ones for your brand and activate them. Get in touch.

Activate your brand in South East Asia’s e-commerce market + sell on Lazada.


Contact us today

Interested in getting in touch? Use the form to send us a message, send us an email at, or call us at  +1-844-430-7486