China’s most popular annual promotions

Learn more about China's most popular annual promotional holidays and events, and read through WPIC's tips to position your brand to succeed on key opportunities in the market:  … more

Sporting goods and athletics market in China

What's the size of the opportunities available to global brands in China's sporting goods and athletics market? Take a look at the infographic below, which provides an introduction to the industry:  … more

11/11 A look back at 2018 Singles’ Day

Interested in learning more about the world's biggest shopping day? Take a look through WPIC's data on Singles' Day last year, to better understand the scope of the festival and how consumers behaved on 11/11.  … more

Annual food market in China

Interested in learning more about the state of online food sales in China? Take a look through WPIC's data to better understand the latest trends in China's dynamic food market.  … more