For Western businesses looking to grow profitably, securing a market for products and services in China makes sense, however, few analytics tools are available in China, including Google Analytics, and while search leader Baidu dominates 66 per cent of search queries within China, its analytics suite lacks Google’s reliability. So, the question becomes, how can you ensure visibility and transparency into your Chinese e-commerce operations?
The answer: Chinalytics, WPIC’s China-hosted omnichannel web analytics tool.
Hosted inside of China
SSL secure connections and no data-loss due to the Great Firewall of China
Dedicated Service Layer
Chinalytics’ service team is on-call to support your data interpretation and integration needs
Individual User Journey Tracking
Track up to 100 visits from a user. IP tracking and unique IDs auto-generated for each user
Tracks Baidu Ad Words
The only English analytics software integrated with Baidu
Integrated with WeChat
Measure user data inside of WeChat apps, providing you full attribution both in and out of China’s most popular social platform
Custom Data Display & Multi-lingual
Fully custom interface, to suit your data needs. Available in 54 languages and growing!
Data Analytics in China
Hosted inside the Great Firewall, Chinalytics’ data analytics in China delivers the following statistical site feedback:
- Advertising and campaign performance
- Analysis and testing
- Audience characteristics and behavior
- Cross-device/cross-platform measurement
- Data management (APIs, filters, user permissions)
- Sales and conversions
- Site and app performance
Chinalytics’ local hosting ensures the accuracy and depth of analysis you need to make evidence-based decisions and optimize your online properties.
Whether you receive regular reports or wish to access this information on a custom-built dashboard, Chinalytics provides you with comprehensive website analysis in real-time.
Review your China e-commerce data with ease. Make the right adjustments to your in-market campaigns at the right time with complete confidence.
Data analytics in China. Delivered.
See what our clients are achieving with Chinalytics®
Increase conversion rate
Hertz uses Chinalytics Web Analytics custom variables to track specific customer data. It implements e-commerce tracking to better understand conversion funnel abandonment generating conversion rate uplift. MORE
Counterfeit Protection and Website Development
Brands are often in competition with low-quality knock offs and illicit saturation of the digital marketplace. Arc’teryx approached WPIC to help collect information on the extent of trademark and counterfeit infringements that were harming their unique brand experience. MORE