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Guest: Charles Lavoie

Using Creative To Fuel Growth In Asia (Part 2)

November 16, 2022

Episode Notes

In this episode of The Negotiation podcast, we continue our conversation with Charles Lavoie. We talk about creativity and the role it plays in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing + Technologies.

Among other topics, we discuss the growth of digital commerce, evolutions in that space, why it might be necessary to create cartoon characters for brands, gamification and the digitalization of the shopping experience in Asia. Charles also gives insights into brand localization and how best to activate a multi-market strategy. 

Enjoy!

Topics Discussed and Key Points:

  • The growth of digital commerce
  • Casework example with Xero shoes and the notion of barefoot running
  • Why it might be necessary to create cartoon characters for brands, which can personify hero products
  • Gamification and digitalization of the shopping experience
  • The different layers of brand localization
  • How to activate a multi-market strategy