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Guest: Morgan Keldsen

How Nike Crushed It In China & Running The Air Jordan Brand In Asia (Part 1)

February 8, 2023

Episode Notes

This episode of The Negotiation features part one of a two-part series with Morgan Keldsen, renowned international business development, and retail expert.

With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike, Converse, and Vans. Today, he offers his expertise to organizations in the athletic and fashion lifestyle space, helping them navigate the complex business landscape of the Asia-Pacific region.

In this episode, we learn about Morgan’s background, how he got into China and began working with Nike, and what makes the brand so iconic around the world. Morgan also shares his insights on the challenges he faced while working with the Jordan brand and how he navigated them. Additionally, we dive into the importance of localization in product design, marketing, and merchandising, and how it differs between different consumer markets in Asia. Whether you are a seasoned business professional or just starting out, you can’t afford to miss this enlightening conversation with Morgan Keldsen. So, sit back, relax, and get ready for part 1 of The Negotiation with Morgan Keldsen.


Topics Discussed and Key Points:

  • ● What makes Nike an iconic brand 
  • ● Morgan’s work and achievements with the Nike brand in Asia
  • ● Consumer market nuances in Asia
  • ● Why it’s important to find ways to appeal to local consumers
  • ● The different ways to find business success in the athletic and fashion industry
  • ● Localization of product design, marketing, and merchandising 
  • ● Consumer offline shopping in Japan versus that of  Vietnam and Singapore
  • ● The effects of DTC on the merchandising of products
  • ● The challenges of launching the Converse brand in Asia