Guest: Jacob Cooke

Golden Week Boost, Singles’ Day Forecasts & Korea Expansion with Jacob Cooke

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The Negotiation

October 12, 2023

Episode Notes

In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies

In our conversation with Jacob, we talked about the consumption surge during China’s Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors like travel, athleisure, and lifestyle, despite macro pressures on Chinese consumers. Jacob also talks about the rise of “special forces tourism” and predicts continued growth in off-the-beaten-path destinations. We also touch on the upcoming Singles Day and the relationship between real estate prices and consumption.

Topics Discussed and Key Points:
  • Golden Week’s impact on consumer trends
  • Consumption recovery during Golden Week
  • Increase in domestic trips and spending during Golden Week
  • Weakness in sectors like large durable appliances and auto, but strong performance in personal consumption, travel, athleisure, and lifestyle
  • The rise of “special forces tourism”
  • Singles’ Day optimism
  • Growth in health and wellness, athleisure, nutraceuticals, and pet products

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